Influencer Marketing

Achoo acquired by mmi Analytics, a specialist provider of media and ecommerce insights to the beauty industry

Beauty analytics provider buys influencer platform to build social commerce capabilities. Achoo will continue to serve non-beauty clients as

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Latest posts

Influencer Marketing

2021 Trend: A Smaller Gap Between Influencers and Audience

Expectations and desires of the audience are changing. Younger generations such as Gen Z, especially, don’t respond positively to forms of

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TikTok

TikTok Is Now The Second Largest Influencer Marketing Channel

Since the relatively new platform for making and sharing short videos, TikTok, started in 2016, it has reached immense popularity. As of Jan

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Influencer Marketing

Influencer Marketing as part of the Marketing Ecosystem

Influencer marketing caught the attention of marketers a few years ago and has now become a legitimate part of the marketing ecosystem.

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