Expectations and desires of the audience are changing. Younger generations such as Gen Z, especially, don’t respond positively to forms of
Since the relatively new platform for making and sharing short videos, TikTok, started in 2016, it has reached immense popularity. As of Jan
Influencer marketing caught the attention of marketers a few years ago and has now become a legitimate part of the marketing ecosystem.
Measuring success for an influencer marketing campaign is essential to growing your influencer marketing effectively.
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