Influencer Marketing

2021 Trend: A Smaller Gap Between Influencers and Audience

Expectations and desires of the audience are changing. Younger generations such as Gen Z, especially, don’t respond positively to forms of

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Latest posts

TikTok

TikTok Is Now The Second Largest Influencer Marketing Channel

Since the relatively new platform for making and sharing short videos, TikTok, started in 2016, it has reached immense popularity. As of Jan

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Influencer Marketing

Influencer Marketing as part of the Marketing Ecosystem

Influencer marketing caught the attention of marketers a few years ago and has now become a legitimate part of the marketing ecosystem.

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Blogs

Influencer Marketing – Measures of Success

Measuring success for an influencer marketing campaign is essential to growing your influencer marketing effectively.

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